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AJAY THAKUR
Ajay Thakur having 21 + years in consumer insight/ market understanding – India/ Middle-East/ West Africa
- Research design to ensure scientific rigour & cost efficiency
- Manage research supplier performance to ensure superior quality research reports, analytics, and presentations
- Hands on research design experience – consumer attitude/ behaviour, segmentation, brand equity, customer satisfaction, advertising research, ethnography, focus groups, online/ mobile format surveys
Worked with brands like Idea, Etisalat, National Bank of Kuwait, Al Jazeera, Monsanto, Mahindra Tractors, Eicher, Novartis, Gulf Bank