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As of 2016, about 121 million households in India belonged to the middle-income bracket earning a gross annual  income between 7,700 and 15,400 U.S. dollars. This figure is expected to grow up to 140 million households by  2025, thus making India’s middle class a large entity of the total population in terms of wealth and …

India , a multi facet country with diversified cultures and habits Read More »

How does one assess a company’s performance in this area?  New product development and innovation are closely linked. And an organisation’s innovativeness can be measured in many ways. One is to look at the sheer number of new products that are launched in the market. The Importance of Product Development Product development is essential to …

How product development and innovation influence the market value of a business Read More »

India has specific safety requirements because of its electrical infrastructure the products from western world may not fulfill the safety, reliability requirements of India.  From the moment we wake up in the morning, we use a variety of products to make our lives easier and more creative. While enjoying new products, new experiences and high …

Small Domestic Appliances (SDA) and Major Domestic Appliances (MDA) Read More »